Email marketing, and the work that keeps getting pushed to next week.
I help established ecommerce and service businesses manage their email marketing, improve the customer journey and organise the projects, systems and implementation behind it.
From Klaviyo campaigns and automated flows to launches, websites and business operations, I bring structure to the work that keeps being delayed, rushed, or left sitting on your list.
Klaviyo Partner · Perth-based · Strategy and hands-on implementation
The business is growing. But too much still depends on you.
Your business may already have an audience, a team, a website and marketing tools. But email campaigns are still being created at the last minute. Automations have not been reviewed in months. Projects keep moving down the list. The website needs updating.
And every question, approval and decision still seems to find its way back to you.
You do not necessarily need more ideas. You need someone who can understand the bigger picture, organise the next steps and make sure the work gets completed.
You may be ready for support if:
Klaviyo is set up but not being used properly
Your email calendar is inconsistent
Marketing projects depend on you chasing everyone
Customer follow-ups are being missed
Website updates keep getting delayed
Your systems no longer match the size of the business
Your team needs clearer processes and ownership
You need someone who can think and implement
That is where I come in.
Email marketing that is managed properly, not squeezed in when someone finds the time.
Your email list is one of the few marketing assets your business actually owns. But having Klaviyo does not automatically mean it is working well.
I help established brands build a more consistent and useful email marketing system, from the campaigns your audience receives each month to the automated journeys running quietly in the background.
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A clear email calendar based on your offers, customers, promotions and wider marketing activity.
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Emails that look like your brand, sound human and give customers a clear reason to take action.
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Welcome, abandoned cart, browse abandonment, post-purchase, win-back and other journeys designed around the customer experience.
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More relevant communication based on customer behaviour, interests and purchasing activity.
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Regular reviews of performance, testing opportunities and practical recommendations for improvement.
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Consistent support for businesses that no longer want email marketing to be another unfinished internal task.
The goal is not to send more emails for the sake of it.
The goal is to create a customer journey that communicates consistently, supports sales and reduces your dependence on social media alone.
Because email marketing does not operate in isolation.
A campaign may need a landing page. A launch may require emails, website updates, customer communication and a clear project plan. A membership may need onboarding, reminders and ongoing organisation.
That is why my work often extends beyond Klaviyo. I can help coordinate the systems, projects and practical implementation surrounding your marketing.
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Planning deadlines, organising tasks, following up with contributors and keeping the project moving.
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Updating pages, forms, links, offers and customer touchpoints so the experience feels connected.
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Helping turn approved ideas into scheduled campaigns, content, pages and working processes.
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Creating task boards, recurring workflows, SOPs and clearer ownership across ongoing work.
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Reducing repetitive work and improving how information moves between tools.
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Supporting onboarding, customer communication, content delivery and recurring administration.
You do not need ten different freelancers managing disconnected pieces of the same project.
Sometimes you need one person who understands how the parts fit together.
Strategic enough to see the bigger picture. Practical enough to get the work done.
I am Sheila Morton, the founder of VAmazing and an Email Marketing and Business Operations Consultant based in Perth.
My background crosses accounting, auditing, administration, marketing, websites, systems and project support. That mix matters, because business problems rarely stay inside one neat category.
An email issue may actually be a customer journey issue. A delayed launch may really be a project ownership issue. A busy founder may not need another productivity tool. They may need clearer systems and someone reliable to take responsibility for the work.
I have supported hundreds of clients across email campaigns, newsletters, memberships, course platforms, launches, websites, social media, customer communication and ongoing business operations.
When you work with me, you work directly with me. I take the time to understand the business, identify what is creating friction and help turn scattered ideas into clear and completed actions.
I am not interested in adding more unnecessary complexity. I am interested in helping good businesses operate better.
Support designed around what the business actually needs.
Ongoing Email Marketing
For established ecommerce and service businesses that need consistent email strategy and implementation.
Monthly campaign planning
Email copy and design
Klaviyo flow management
Segmentation
Reporting and testing
List management
Ongoing optimisation
Email Marketing & Operations Partnership
For businesses that need email marketing plus ongoing support managing the projects, systems and implementation around it.
Klaviyo management
Launch coordination
Website updates
Customer journey improvements
Marketing implementation
Systems and SOPs
CRM and automation support
Ongoing project coordination
Ongoing partnerships start from AUD $3,000 per month
Defined Projects
For businesses that need help completing a specific piece of work.
Klaviyo setup
Email automation builds
Email audits
Launch coordination
Website and customer journey improvements
System setup and CRM organisation
Automation projects
Membership or course migrations
Hourly rate starts from $80/hour
Not sure what needs to happen first?
Book your 60-minute Private Strategy Session for $295
You may know that something in the business is no longer working, but not know whether the problem is email marketing, systems, delegation, customer experience or simply too many unfinished priorities.
This private session gives you space to step back and look at what is actually happening. We will review your current email marketing, customer journey, systems and operational pressure points.
You will leave knowing what needs attention first, what can wait and what could be delegated, automated or removed completely.
What is included
Pre-session questionnaire
60-minute private strategy call
Review of your current email marketing and customer journey
Discussion of systems, projects and operational bottlenecks
Clear priority recommendations
One-page action summary
Call recording
Guidance on what to fix, automate, delegate or stop doing
This is a paid strategy session, not a disguised sales call. You will receive useful and practical advice whether or not we continue working together.
For suitable projects or ongoing partnerships booked within 14 days, the session fee may be applied to your first invoice.
Real Client Results That Speak for Themselves
Clear expectations make better working relationships
You already have an established business, but your internal support has not kept pace with your growth
You value reliable communication, commercial thinking and work completed to a high standard
You want someone who can understand the objective, ask useful questions and take ownership of the implementation
You are ready to provide access, communicate clearly and delegate responsibility
You are looking for consistent support or a defined project, rather than occasional low-cost task assistance
This may be the right partnership if…
This may not be the right fit if…
You are looking for the cheapest available hourly support
You need someone for one or two isolated tasks with no clear scope
You are not yet ready to invest in improving your marketing or operations
You want unlimited access or constant urgent turnaround
Before you enquire…
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No. I support both ecommerce and established service businesses. Klaviyo is particularly suited to ecommerce, but I also work with memberships, course businesses, consultants and service providers requiring email marketing and operational support.
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No. Klaviyo is my main email marketing specialisation, but the right platform depends on your business model, audience and current setup. During the enquiry process I can help determine whether your existing platform is suitable.
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Yes. I remain your main contact and work directly with you on strategy, planning and delivery. Trusted support may occasionally assist behind the scenes as VAmazing grows, but this will not change the standard of work or your direct relationship with me.
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Both. I can help identify what needs to happen and then support the implementation. My work is best suited to businesses that want practical progress, not a strategy document that sits unread.
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Ongoing partnerships generally start from A$3,000 + GST per month. The final scope depends on your email marketing needs, project requirements, team and current systems.
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VAmazing now focuses on ongoing partnerships, defined projects and strategic sessions rather than casual hourly task support.
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Yes. Defined projects may include launches, Klaviyo builds, automated flows, website updates, customer journey improvements, systems and platform migrations.
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We review your current email marketing, systems, customer journey and operational pressure points. You receive a clear priority plan showing what should happen first and what may be delegated, automated or removed.
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For suitable projects or ongoing partnerships confirmed within 14 days, the fee may be credited towards your first invoice.
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Submit an enquiry or book a Clarity Session. If you already have a defined need and budget, an enquiry is usually the best starting point. If the problem feels broader or unclear, begin with the Clarity Session.
Ready for the work to move forward?
You do not need more ideas sitting on the list.
You need clear priorities, reliable implementation and fewer parts of the business depending entirely on you.
Tell me what is happening behind the scenes, where the work keeps slowing down and what you want the business to look like instead.