The 6 steps to email
that sells for you.
This is the exact order I build in, so your list stops sitting there and starts doing the work before Black Friday. Here's the whole map.
Capture
A pop-up that actually converts. Most sites turn 2 to 3% of visitors into subscribers. The fix here is where the real growth starts, from traffic you're already paying for.
Welcome
Your highest open rates happen right after someone subscribes. A welcome flow turns that warm moment into a first sale instead of silence.
Recover
The abandoned cart and checkout flow. Usually the single highest-earning automation in a store, and the fastest money to win back when someone was ready to buy.
Nurture
Short education emails that build trust before the sale. One idea per email, so a shopper who isn't ready yet keeps hearing from you and chooses you over the other tab.
Retain
Post-purchase and win-back flows. This is where repeat buyers come from, so you're not starting from zero every month chasing brand-new customers.
Plan
A mapped Black Friday sequence, not a panic email the night before. A build-up that's ready weeks ahead, so the busiest week runs itself.
Want this as a guide you keep?
Pop your details in and I'll send the checklist version, plus a few build-along notes over the next week.
Want help building it?
I run one live class walking you through all six steps, then three months building yours together in a small group. Ten seats, founding price, this round only. You apply and tell me why you want in.
Apply for a seat